Whenever there’s a “new technology”, “new marketing breakthrough” or “new marketing method”, as sure as Tuesday follows Monday, you’ll see a swarm of “new products” and “new services” launched to capitalise on these ideas.
Problem is though, sometimes (not always) the companies behind these “must have services” prey on business owners who don’t have the time, patience or inclination to undertand these ideas themselves. And they target this group because they KNOW they can make off like bandits in selling solutions that either don’t work, aren’t appropriate for the business owner, or are simply WAY overpriced for the value they return. Tell business owners they can’t live without their services, confuse them with some technical mumbo-jumbo & doomsday predictions, then hit them up for an inflated fee or ongoing payment.
SEO just happens to be one such service.
You see, so long as the majority of business owners don’t know what SEO stands for – let alone have the ability to explain what it is – they remain a target for such unscrupulous companies.
Take for example the business owner I spoke with last year, who was paying around $1,500 per month to an SEO mob.
What was he getting for his money?
Some VERY poorly written articles (terrible English, bizarre sentences, outlandish promises of what their services could deliver.) A pretty (useless) report once per month. And… that’s about it.
Sorry, but that’s just wrong to me – if you can’t deliver what you say you’ll deliver, then you have no business selling such a service!
Frankly it just makes me mad. So I’ve decided to do something about it, and provide some more SEO tutorials on this site to help you make a more informed decision before the next slick SEO salesperson starts a’knockin on your door.
Watch this space…