Your Marketing Plans for 2011?
Welcome, dear reader, to a brand new year!
While it certainly pays to be hopeful and positive, I’ve heard (from more than one reliable source) that this year is going to be… well… life-changing for many. September / October 2011 we’re likely to see some massive changes in the world economy, based largely on the US’ current (estimated) $14 TRILLION debt. To put that in perspective, in 2004 it was around $6 trillion.
Did you catch that? Around 7 years to jump $8 trillion dollars! I guess wars do cost money after all, huh…
Anyway, the big lesson for anyone this year has to be: build your nest egg now.
Look, I’m no economist. I barely scraped by in my “Introduction to Financial Accounting” classes in uni (and hated every minute of it.) But I don’t need to be Warren Buffet to know that we can’t continue along the path we’re heading without some kind of major shake-up.
As a business owner, you’re in a better position than the employee to respond to this situation. After-all, you have the power to give yourself a pay-rise any day of the week instead of once per year (or worse!) You can introduce new products or services… increase your prices on your existing offerings… sell non-competing company’s products or services to your client base via joint ventures or other arrangements…
So – what’s your marketing plan for 2011? Will you finally “get around” to building that website with lead capture & autoresponders? Will you make an offer to your customers to entice them to sign up with you online? Will you launch your Facebook, YouTube, & Twitter accounts? Is this the year you’ll discover for yourself the power of video marketing, and how much Google loves the combination of WordPress and video?
What about offline marketing? Will you be sending any postcards to your customers or new prospects? Outrageous sales letters, perhaps? Are radio, TV or newspaper advertising on the horizon for you this year? Is 2011 the year you’ll give the Yellow Pages the flick, or the year you’ll ramp up your investment due to the large number of your competitors who won’t be listed… giving you greater exposure?
Whatever your plans, I hope you have plans – not just for survival, but for major growth!
And of course, you can always leave a question in the comments area below, or perhaps take advantage of my free 15 minute marketing consultation offer (at my company site) if you’d like to kick around some ideas.
Filed under: Mindset
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